Frequently Asked Questions
Below are some answers to the most common questions we receive about our lead generation service, pilot programme and ongoing management.
Or you can email us at hello@socialswan.co.uk and we will get back to you shortly.
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We build ads designed to attract couples who are actively searching for venues, then use Meta’s instant lead forms to capture their details with minimal friction. Each enquiry is delivered to you in real time. The entire process is tailored for late availability and short-term booking windows, where speed and relevance matter most.
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Once the trial ends, you have a choice to continue on a simple rolling monthly service. Most venues stay because the ongoing performance depends on continuous optimisation rather than a one off setup. A Meta ads campaign is not static. Without ongoing active management, results quickly deteriorate, costs rise and lead volume drops.
The learning phase never ends. We adjust bidding, placements, creative rotation and delivery settings based on live performance. Left untouched, Meta defaults to broad, less efficient behaviours that steadily increase your cost per lead. -
You receive genuine venue enquiries from couples who have clicked your ad, opened your form and submitted their information. Leads typically arrive within seconds of submission. Many venues respond immediately and convert faster because the couple is still actively browsing.
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No marketing service can guarantee a confirmed wedding, and we prefer to be transparent. What we guarantee is a steady stream of enquiries, delivered quickly, using a system designed to reduce wasted spend and avoid cold traffic.
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We recommend a clear, fixed budget of at least £500 for the test period so you know exactly what to expect. This allows us to generate enough data to optimise your ads and show you what your cost per enquiry looks like in your area.
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Our creative and form process is designed to attract couples with real intent. By focusing on late availability, pricing clarity and key decision factors, we naturally filter out casual browsers and venue tourists. You receive leads who have already shown interest in your specific offer.
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Directories rely on couples proactively browsing listings, which often produces slow or inconsistent enquiry volume. Our system pushes your offer directly into the feeds of engaged couples, creating higher intent actions and faster responses. Many venues use both channels, but Meta consistently drives stronger short term results.
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Just your onboarding form, a few strong venue images or clips and access permissions inside Meta Business Manager. We handle the creative, the ad setup and the optimisation once everything is connected.
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Yes. Your campaigns run across Facebook, Instagram, Messenger, WhatsApp entry points and Meta’s Audience Network. Meta places ads where performance is highest, ensuring you get the strongest cost per lead.
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Yes. We can run Meta campaigns for wedding venues in most countries.
Meta advertising works globally and the core strategy stays the same.For venues outside the UK, we adapt the targeting, messaging and lead handling to suit local behaviour, seasonality and booking habits.
If your venue is outside the UK, we will confirm suitability during the audit stage before any campaign goes live, to ensure the approach makes sense for your market.